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    YouTube is testing removal of the ‘dislike’ counter on videos

    YouTube is trialing a brand new function: positivity.

    The video-sharing platform stated Wednesday that some customers might discover the quantity of “dislikes” related to their content material now hidden. The transfer comes “in response to creator suggestions round well-being and focused dislike campaigns,” YouTube stated.

    Videos will proceed to offer a “dislike” button for viewers, and the quantity of clicks is nonetheless being tallied on the backend, the firm clarified, however the counter is not going to be exhibited to the public. YouTube hopes that the change will engender extra goodwill as cyberbullies will now not be emboldened by amassing dislikes on their goal’s content material.

    “In response to creator suggestions round well-being and focused dislike campaigns, we’re testing just a few new designs that don’t present the public dislike depend,” YouTube stated through Twitter, including that these included in the “small experiment” would possibly discover that the quantity that normally seems under the thumbs-down icon is lacking.

    “Creators, you’ll nonetheless be capable to see the actual quantity of likes and dislikes in YouTube Studio,” they continued. “For viewers, if you happen to’re in the experiment, you may nonetheless like or dislike a video to share suggestions with creators and assist tune the suggestions you see on YouTube.”

    YouTube garnered help from some 27,000 who “preferred” the tweet. Still, many criticized the transfer as a disservice to viewers, and an insubstantial effort to enhance the battered psyche of bullied creators.

    “‘GUYS we’re going to SOLVE BULLYING by making it in order that ONLY the sufferer can inform they’re being bullied! It’s GENIUS.’,” one Twitter user mocked.

    “This isn’t useful. Your[e] not fixing creator suggestions, your[e] limiting consumer judgment,” stated one critic, whose response was preferred by 1,200 on Twitter. “As a consumer I want to have the ability to see what the ratio of a video is so I can see if it’s price the time to observe or if I ought to transfer on to a different video.”

    Some in the thread have speculated {that a} quantity of videos uploaded by the White House throughout President Joe Biden’s administration had been, in reality, the topic of a “focused dislike marketing campaign.” In distinction, footage shared by Donald Trump’s White House has acquired a suspiciously inflated ratio of “likes” to “dislikes.” This, based on one follower, might have impressed YouTube to try to revive steadiness.

    Earlier this month, one other social-video platform, TikTok, rolled out a quantity of new options to “foster kindness and neighborhood,” they claimed. The modifications embrace an possibility for customers to “filter” feedback, permitting for extra management over which feedback seem beneath the clip.

    The app additionally added a immediate for commenters to “rethink posting a remark which may be inappropriate or unkind.”

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